Category Positioning After AI Flattened Yours
Every competitor shipped the same capability in the same quarter. Buyers noticed, stopped believing feature claims, and started deciding on something else.
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Positioning Intel
Notes on GTM, category, and the story that wins the deal.
Why Your Team Pitches the Product Differently
Sales says one thing, marketing says another, the founder says a third. Buyers cannot name the mismatch, but they feel it, and they price it in.
Read →How to Define Your ICP in B2B SaaS
Most ICP documents are a filter for a prospecting tool. A real one changes what you build, what you say, and what you turn down.
Read →Losing Deals to a Worse Product
They have a worse product and a cleaner story. In a first meeting, the story is the only one of those the buyer can actually see.
Read →Multiplayer AI Agents Are Changing B2B SaaS Positioning
For two years, almost every AI product pitch followed the same shape, built around one person sitting in front of one chat window
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