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Tools that make your positioning sharper.

Free frameworks, templates, and guides used in every Arc engagement.

PDF

The Positioning Diagnostic Worksheet

The exact 12 questions we ask in every Sharp Eye engagement.

Template

ICP Sharpening Template

A practical worksheet for finding the buyers who feel the problem sharply enough to move.

PDF

Win/Loss Interview Script

The founder-friendly script for hearing where your story is actually losing trust.

Framework

The Category Frame Cheat Sheet

A one-page framework for making buyers place you in the right competitive context.