Do I need Sharp Eye before Full Signal?
Yes. The diagnosis creates the shared map. Without it, a full system build starts from assumptions, and assumptions are where positioning work usually gets expensive and vague.
Answers before a sales call.
What if I am pre-Series A?
Arc can still help if you are selling into a serious B2B category and already seeing real buyer confusion. If you are still searching for product-market fit, the diagnosis will say that plainly.
What does the AI-encoded layer actually mean?
It means the final system is structured so your team can use it inside prompts, internal assistants, content workflows, sales enablement, and website updates without drifting from the source narrative.
How is this different from hiring a PMM?
A strong PMM is valuable when the strategy is clear and the company needs ongoing execution. Arc is built for the upstream judgment call: what you should say, who it is for, and why it wins.
What do I get at the end of Sharp Eye?
You get a clear diagnosis of the positioning gap, the buyer confusion creating drag, the first moves to make, and whether a deeper system build is the right next step.
Can you work with companies outside the US?
Yes. The work is remote by default. The main requirement is that your product sells into a market where positioning clarity can change buyer behavior.
What happens after Full Signal?
You can run the system yourself, bring it to your internal PMM or marketing team, or keep Arc involved through ongoing alignment as the market and product change.
You only take 3 clients per quarter. What if spots are full?
The intake still helps. If timing is tight, Arc will recommend the most useful immediate move and tell you when the next working slot is likely to open.